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Privacy Policy

Your privacy matters to us

We are committed to protecting your privacy and ensuring the security of your personal information. This privacy policy explains how Sierra collects, uses, and safeguards your data when you use our marketing automation platform and related services.

Last Updated: December 15, 2024

Table of Contents

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, use our services, or contact us for support.

Personal Information

  • Name, email address, and contact information
  • Account credentials and profile information
  • Payment and billing information
  • Company information and job title

Usage Information

  • Information about how you use our platform and services
  • Log data, including IP address, browser type, and device information
  • Analytics data about your marketing campaigns and performance
  • Customer interaction data and communication preferences

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, as well as to communicate with you about your account and our offerings.

  • Provide and operate our marketing automation platform
  • Process transactions and manage your account
  • Send you technical notices and support messages
  • Respond to your comments, questions, and requests
  • Develop new products and services
  • Analyze usage patterns to improve our platform
  • Detect, investigate, and prevent fraudulent transactions
  • Comply with legal obligations and protect our rights

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy.

We may share information:

  • With service providers who assist us in operating our platform
  • When required by law or to protect our rights
  • In connection with a merger, acquisition, or sale of assets
  • With your explicit consent for specific purposes
  • In aggregated or anonymized form that cannot identify you

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Our security measures include:

  • End-to-end encryption of sensitive data
  • Regular security audits and penetration testing
  • Multi-factor authentication for account access
  • Secure data centers with 24/7 monitoring
  • Employee training on data protection practices
  • Incident response procedures for potential breaches

5. Your Rights and Choices

You have certain rights regarding your personal information, and we provide you with the tools to exercise these rights.

Your rights include:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Receive your data in a structured, machine-readable format
  • Restriction: Limit how we process your information
  • Objection: Object to certain types of processing

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to provide you with a personalized experience.

Types of cookies we use:

  • Essential cookies: Required for the platform to function properly
  • Analytics cookies: Help us understand how you use our services
  • Preference cookies: Remember your settings and preferences
  • Marketing cookies: Used to deliver relevant advertisements

You can control cookie settings through your browser preferences or our cookie management tool.

7. Third-Party Services

Our platform integrates with various third-party services to provide enhanced functionality. These integrations may involve the sharing of certain information.

Third-party categories:

  • CRM and customer management platforms
  • Email marketing and communication tools
  • Analytics and reporting services
  • Payment processing providers
  • Social media platforms
  • Cloud storage and hosting services

We carefully vet our third-party partners and require them to maintain appropriate security and privacy standards.

8. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16 years of age.

If you believe that we have collected personal information from a child under 16, please contact us immediately. We will take steps to remove such information and terminate the child's account.

Parents and guardians are responsible for monitoring their children's internet activities and helping enforce our Privacy Policy.

9. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us at [Contact Email].